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。 すいません、とてつもなく今睡魔に襲われております。 明日あらためてきちんと近況報告等書き込みします。
Read Managing Content Marketing: The Real-World Guide For Creating Passionate Subscribers To Your Brand, by Robert Rose and Joe Pulizzi. Also of interest, The Field Guide to Content Marketing , by Robert Rose.
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Content teams should not become asset generators that simply pump out content, the focus should be on becoming more strategic and purposeful with content planning, creation, promotion and measurement. Yesterday also marks the release of Robert Rose and Joe Pulizzi’s new book, Killing Marketing. Keep your eye out for a review of this new book.
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“It’s the transformation of marketing into a function that creates valuable experiences and content that is the new muscle for most organizations.
” Joe Pulizzi and Robert Rose, Killing Marketing, p. 133 “Content marketing” is no longer a new idea. Yet there’s still a great deal of confusion of what “content” is or is not.
This Old Marketing Podcast is a content marketing podcast by Joe Pulizzi and Robert Rose, two of the most well-known experts in content marketing. As part of the Content Marketing Institute podcast network, This Old Marketing Podcast covers the latest content marketing trends, and how businesses can improve their current content marketing.